” Hands On” Trade Convention Exhibits Tempt Attendees

When exhibition exhibit goers walk the large exhibition hall floorings and also come upon extremely innovative, interactive exhibition display screens, they reach stop as well as participate in some enjoyable. The exhibition attendee ends up being component of the display. By utilizing experiential activity, the trade convention exhibitor not just delights however also educates their vital consumer prospects with amusing “hands on” experiences.
Why are such participatory tasks crucial at exhibition? Quite simply: they boost traffic to the trade show exhibit website, causing item rate of interest as well as frequently significant sales from experiencing very first hand a vibrant new product.
When Occasion Marketing professional covered the Consumer Electronics Program (CES) in Las Vegas in very early January 2006, they discovered outstanding trade convention exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” exhibition displays showcased new item trials on the profession show flooring:
Canon– Canon’s objective was to get participants’ hands on its products. They had three hands-on screen islands staffed by reps. One of the islands included PowerShot as well as EOS cameras as well as camcorders, an additional showcased printers, and the third island featured smaller digital electronic cameras and also camcorders. Canon additionally had a movie theater that imitated a working film established with video camera booms as well as expert stage lighting. Site visitors demonstrated Canon’s new items and also took images and video clips of a working model-train town choo-chooing away in their center island.
Dolby– A TrueHD Movie theater was Dolby’s focal point to run demos of its high-def audio technology. Different semi-enclosed zones revealed off Dolby’s audio innovation for HDTV residence theaters, surround-sound video clip pc gaming, and also PC home audio. The gaming area provided site visitors a possibility to attempt Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology attracted game fanatics to come attempt their new products.
Garmin– A number of interactive presentation terminals aided Garmin obtain its portable navigating systems into individuals’s hands. 2 round islands each included 8 portable navigation devices for visitors to try, while plasma screens atop the stations ran video clips concerning the items.
Nokia– The firm split areas of the exhibition display– which included every little thing from its mobile workplace products to its newest Bluetooth-capable phones– to produce individual environments for items as well as discussions. Site visitors had a look at the products on tables on the primary flooring. Nokia developed interactivity with touch-screen computer booth cubicles, where trade program participants might discover more regarding key product features.
Keep in mind that people wish to attempt prior to they purchase. At trade programs, they want to see for themselves and also become part of the activity. That is why making use of interactivity works specifically well at profession show presents that present brand-new services and products.